Sustainable clothing brands aren’t by any means a new phenomenon, but the global pandemic has forced us all to change our shopping habits and lifestyles, making them more in demand than ever.
Independent labels and designers alike are searching for ways to overproduce clothes that customers will be bored of come next season, or worse, not sell and end up in landfill.
But with so much sustainable fashion around, how to pick the right one, especially when so many are guilty of greenwashing? I’ve created this little guide to help you, and you can scroll right down to the bottom to shop my favourite labels.
Sustainable clothing brands
There are many ways in which the fashion industry impacts the environment and communities, from the sourcing of the fabrics to manufacturing, transport and right down to selling and recycling.
At this point, let’s be brutally honest, no brand is fully sustainable yet, but that doesn’t mean there isn’t a shift happening. Many labels, big and small, are embedding sustainability in the way they design their clothes.
Bigger high-street chains are investing in more durable and sustainable fabrics and recycled packaging as well as transparency, in a bid to hopefully offset the quantity of clothes they produce. We know not everyone can afford ethical labels, so having access to a good sustainable high-street t-shirt is a still a step in the right direction.
Ethical clothing brands
There is a lot of confusion between the terms ‘sustainable’ and ‘ethical’, and while brands often try to address both concerns, the two aren’t the same. There are different ways to produce ethical clothing, and according to the Ethical Fashion Forum, they fall into three categories, social, environmental and commercial, specifically tackling these issues:
- Countering fast, cheap fashion and damaging patterns of fashion consumption
- Defending fair wages, working conditions and workers’ rights, and supporting sustainable livelihoods
- Addressing toxic pesticide and chemical use, using and/or developing eco- friendly fabrics and components
- Minimising water use
- Recycling and addressing energy efficiency and waste
- Developing or promoting sustainability standards for fashion
- Providing resources, training and/or awareness raising initiatives
- Protecting animal rights
Keep scrolling to discover my favourite sustainable clothing brands – and while you’re here, shop our favourite ethical jewellery brands too.